International Journal of Management and Economics

International Journal of Management and Economics


International Journal of Management and Economics
International Journal of Management and Economics
2019, Vol. 1, Issue 2
Forecasting and firm performance

Nwokwu Tochukwu Christian

In today’s context people’s needs has become complicated along with the introduction of new technology brands and availability of products and services. Therefore selection of product and services has become complex along with the competition build up in the market. This is further explained in situation where you are planning to purchase. In which you require to get the best out of what is available for money in hand. Other than monetary terms one may look at its features, size, technology, colour, brand, etc. Today’s society is dependent on the technology and the entertainment that it provides. Even after busy day they try to achieve relaxation by sitting in-front of the TV. Other than entertainment it gives day to day news and on latest current affairs, therefore it has become the easiest and laziest way in which one can gain this relaxation. Since then it appears to be that demand for the TV remain constant over the time, even-though new appliances have been introduced in past years. Therefore, for the demand function analysis we have selected the particular product as TV. Furthermore, for this research we considered the television (TV) product of the Life Goods (LG) marketed in the Abans PLC. Since the product (Abans LG 32inch TV) had higher stable demand for significant time period in the market. Moreover, Abans PLC was one of the leading company with extensive product portfolios in the Sri Lankan Market. The Abans brand has earned and identify as reliable and high quality brand name, making it’s one of the best-loved brands in the country. The company possesses an island wide chain of showrooms and authorized dealers bringing various innovative products within the reach of every family and household in the country. The company expanded their business by absorbing internationally renowned and globally acclaimed brands of household appliances. International brand of Life’s Good (LG) produced different types of products in which LG televisions are popular for latest cutting-edge technology and innovations. Being the only authorized agent to sell LG products Abans has enhanced household product quality into creating innovations in home cinema/mini theatre level.
Pages : 08-12 | 787 Views | 375 Downloads