Influence of customer relationship value on commitment in public sector banks
T Carolin Vincy, V Ponindira, M Karthikeyan
The purpose of this paper is to analyze the influence of relationship value determinants on commitment in the public sector banking services. A systematic random sampling technique is adopted for this study. Sample 415 is considered this research. Descriptive statistics is used to describe the sample, to show the numbers and percentage of the items falling in categories and Correlation analysis is to measure the degree of relationship between two variables. It is found the customer satisfaction; commitment and trust value are influenced by customer commitment towards the bank. But bonding is negatively influenced by customer commitment towards the bank.