West Sumatra as one of the tourist destinations is very able to pamper the tongue of tourists with a variety of food and beverages that are very distinctive. SMEs engaged in food and beverages compete with each other in increasing sales, one of the ways that are done in increasing sales is by conducting market orientation. SME performance is also greatly helped by the market orientation, the government is also very serious in improving the performance of SMEs with various facilities provided. The issue raised is whether market orientation affects the performance of SMEs in Tanah Datar Regency? The method used is a simple regression, where the results obtained state that the market orientation does not have a significant effect on the performance of SMEs in the food and beverage business in Tanah Datar Regency, West Sumatra.