The origination of the internet created an entire new experience for consumers regarding gathering information, comparing products or prices and the possibility of purchasing on the internet. Therefore consumer behaviour on the internet is an important factor for marketers. To predict consumer behaviour on the internet marketers need to understand how, where and why consumers behave online. The world of online practically can be considered as an endless market, where a consumer living in any country of the world can get into a contractual relation with a trader operating in any other country of the world. From this aspect a cross- border purchase is when the consumer buys goods from any web trader settled anywhere in the world outside in the country of residence. Due to the differences in language and legislation environment, furthermore sometimes in commercial traditions it is particularly essential to consider whether to buy the selected product from a web store operated by a foreign trader. Consumers no longer have to go out to go shopping. It has brought the shopping experience to their fingertips via computers and mobile devices, completely changing the way consumers shop. The biggest impact of online purchase has had on consumers can shop from anywhere, anytime. They no longer have to wait until store hours to make a purchase. While the ability to research and shop online has been around for a while, mobile has taken e-commerce to the next level because shoppers can use the device at any point during the sales cycle.