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VOL. 5, ISSUE 1 (2023)
Digital Marketing in India: The fastest way to connect with the target audience
Authors
Devjeet Chakraborty, A K Singh
Abstract
Brands are up in arms to find new ways to connect with their target
audience on digital, while also fighting for maximised reach through paid social
media spends. Rising to the new challenges posed by the evolving consumer
behaviour on digital, brands are investing heavily into originality,
innovation, meaningful engagement and experimentation. Increase in internet
penetration in the country has led to a substantial growth of other digital
industries such as e-commerce, digital advertising and so on. Latest trends in
digital marketing in Indian in web usage, mobile and search, social networking,
shopping and online video are shaping the Indian digital marketplace and what
it holds for the years to come.
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Pages:70-72
How to cite this article:
Devjeet Chakraborty, A K Singh "Digital Marketing in India: The fastest way to connect with the target audience". International Journal of Management and Economics, Vol 5, Issue 1, 2023, Pages 70-72
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