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International Journal of
Management and Economics
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VOL. 5, ISSUE 1 (2023)
The Significance of traditional paintings in Udaipur as cultural draws for sustainable tourism management
Authors
Vijendra Pal Singh Jhala, Jaishree Chundawat
Abstract
Udaipur, the "City of Lakes" nestled in Rajasthan, India, is renowned for its Rajput architecture and cultural heritage. This research explores the profound impact of traditional paintings on Udaipur's identity and their role in sustainable tourism. These paintings, reflecting intricate detailing and vibrant colors, encapsulate the city's rich cultural tapestry. Beyond aesthetics, they serve as living documents narrating history, mythology, and societal values. As tourism evolves, there's a need to balance economic gains with cultural preservation and environmental conservation. Traditional paintings offer authentic experiences for cultural tourists while dispersing visitor traffic sustainably. This study underscores their significance in cultural preservation, economic development, and fostering intercultural dialogue. By leveraging traditional paintings, Udaipur can differentiate itself in the tourism market and promote responsible tourism practices. Through collaboration and conscious management, these paintings contribute to preserving Udaipur's cultural heritage and supporting local communities, ensuring a harmonious future for sustainable tourism.
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Pages:96-102
How to cite this article:
Vijendra Pal Singh Jhala, Jaishree Chundawat "The Significance of traditional paintings in Udaipur as cultural draws for sustainable tourism management". International Journal of Management and Economics, Vol 5, Issue 1, 2023, Pages 96-102
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