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VOL. 6, ISSUE 1 (2024)
Exploring factors influencing repurchase intention in online food delivery: A case study of go food users at burger Bangor in Jepara
Authors
Samsul Arifin, Mohamad Rifqy Roosdhani, Nurul Komaryatin, Ali, Nurul Huda
Abstract
This research aims to analyze and determine
the influence of effort expectancy, information quality, and social influence
on repurchase intention. The sample in this research is Go Jek application
users who use the Go Food online food ordering service at the Burger Bangor
merchant at least twice in one month. The sampling technique is non-probability
sampling using the purposeful sampling method. Data analysis using SPSS
software. The research results show that effort expectancy partially influences
repurchase intention. Information quality influences repurchase intention.
Social influence influences repurchase intention. Simultaneously, effort
Quality and social influence jointly influence repurchase intention. The
coefficient of determination value is 0.579. This explains 57.9% of the
variation in repurchase intention in the research, which can be explained
through this regression. Meanwhile, the remaining 44.1% is explained by other
variables outside of this research.
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Pages:5-9
How to cite this article:
Samsul Arifin, Mohamad Rifqy Roosdhani, Nurul Komaryatin, Ali, Nurul Huda "Exploring factors influencing repurchase intention in online food delivery: A case study of go food users at burger Bangor in Jepara". International Journal of Management and Economics, Vol 6, Issue 1, 2024, Pages 5-9
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