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VOL. 6, ISSUE 1 (2024)
Challenges of working women at workplace: A case study of urban Sirsa
Authors
Usha Rani
Abstract
This research aims to analyze and determine the influence of effort
expectancy, information quality, and social influence on repurchase intention.
The sample in this research is Go Jek application users who use the Go Food
online food ordering service at the Burger Bangor merchant at least twice in
one month. The sampling technique is non-probability sampling using the
purposeful sampling method. Data analysis using SPSS software. The research
results show that effort expectancy partially influences repurchase intention.
Information quality influences repurchase intention. Social influence
influences repurchase intention. Simultaneously, effort Quality and social
influence jointly influence repurchase intention. The coefficient of
determination value is 0.579. This explains 57.9% of the variation in
repurchase intention in the research, which can be explained through this
regression. Meanwhile, the remaining 44.1% is explained by other variables
outside of this research.
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Pages:41-43
How to cite this article:
Usha Rani "Challenges of working women at workplace: A case study of urban Sirsa". International Journal of Management and Economics, Vol 6, Issue 1, 2024, Pages 41-43
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