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VOL. 6, ISSUE 2 (2024)
Influence of store attributes on the consumer preference for organized retail outlets
Authors
A Amruth Prasad Reddy, Srikanth Reddy N
Abstract
Often people think of retailing only as the
sale of products in stores. But retailing also involves the sale of services:
overnight lodging in a motel, a doctor's exam, a haircut, or a home-delivered
pizza. Not all retailing is done in stores. Retailers take on different forms
and sell to us in different ways. At present the consumers are also more
dynamic. Consumers have certain expectations from the items they purchase such
as their quality, price, and good services. The objective of the present study
is to identify the influence of store Attributes on consumer preference for
organized retail outlets. The study was carried out in Hyderabad metropolitan
city in Telangana state, India. The sampling technique used in this research
study is non-probability sampling technique of quota sampling and convenience
sampling. The sample unit for the present research is selected consumers of
organized retail outlets. Data for this study were both primary and secondary
data. In this study, both descriptive and inferential statistics were used for
the present study. Store atmosphere, sales personnel, product availability,
service, merchandise, store convince, and promotion are the major factors that
affect the influence of Store Attributes on the Consumer Preference for
Organized Retail Outlets.
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Pages:7-10
How to cite this article:
A Amruth Prasad Reddy, Srikanth Reddy N "Influence of store attributes on the consumer preference for organized retail outlets". International Journal of Management and Economics, Vol 6, Issue 2, 2024, Pages 7-10
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