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VOL. 6, ISSUE 2 (2024)
A study on factor affecting customer loyalty W.R.T. telecom services in Bilaspur
Authors
Amit Stieve Henry, Kishan Kumar Sao, Aryan Thakur, Dhan Kumar Yadav, Minakshi Dewangan
Abstract
This study examines the key factors influencing customer loyalty in the
telecom sector of Bilaspur, Chhattisgarh. Using data from 150 respondents, the
research identifies network coverage, service quality, and brand trust as
primary drivers of loyalty. Despite a high percentage of long-term users,
varying perceptions regarding value for money and satisfaction with services
indicate areas for improvement. The findings underscore the importance of
customer relationship management (CRM) strategies in retaining customers and
enhancing loyalty.
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Pages:55-59
How to cite this article:
Amit Stieve Henry, Kishan Kumar Sao, Aryan Thakur, Dhan Kumar Yadav, Minakshi Dewangan "A study on factor affecting customer loyalty W.R.T. telecom services in Bilaspur". International Journal of Management and Economics, Vol 6, Issue 2, 2024, Pages 55-59
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