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VOL. 7, ISSUE 1 (2025)
Assessing the impact of vocal for local on employment and rural livelihoods
Authors
Parmanand Chauhan, Dr. Madhu Bala Juwantha
Abstract
The “Vocal for Local” initiative, introduced
as part of India's push for self-reliance, aims to promote indigenous
industries, strengthen local supply chains, and boost employment opportunities,
particularly in rural areas. This study assesses the impact of the initiative
on rural livelihoods and employment patterns by analysing its influence on
small-scale industries, handicrafts, agriculturebased enterprises, and
self-help groups. The research explores how local manufacturing and consumption
trends contribute to job creation, income enhancement, and overall rural
economic development. Furthermore, it examines the challenges faced by small
producers, including market accessibility, financial constraints, and
competition from global brands. Using qualitative and quantitative data, the
study provides insights into the effectiveness of the “Vocal for Local”
movement in fostering sustainable rural employment. The findings highlight the
role of government policies, digital platforms, and consumer awareness in
shaping the success of this initiative. Policy recommendations focus on
improving infrastructure, providing financial incentives, and strengthening
rural entrepreneurial ecosystems to maximize the economic benefits of localized
production and consumption.
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Pages:30-35
How to cite this article:
Parmanand Chauhan, Dr. Madhu Bala Juwantha "Assessing the impact of vocal for local on employment and rural livelihoods". International Journal of Management and Economics, Vol 7, Issue 1, 2025, Pages 30-35
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