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VOL. 7, ISSUE 2 (2025)
An assessment of the determinants of investor behaviour towards collective investment schemes in Zambia - A case study of ABC unit trust
Authors
Nicholas Kabaso, Dr. Taonaziso Chowa
Abstract
The objective of this study was to assess the
determinants of investment behavior towards Collective Investment Schemes (CIS)
in Zambia as a case study on the ABC Unit Trust. A descriptive research design
was adopted and utilized stratified random and purposive sampling methods were
used to select a sample which comprised investors that invested in the ABC Unit
Trust with a total of 300 respondents to the questionnaire. Primary data was
collected using a self-administered online questionnaire which had quantitative
questions. The data was analyzed using descriptive statistics and binary
logistic regression analysis. The results of the study showed that the
independent variables; Financial Literacy (L), Risk Perception (R1), Return
Perception (R2) and CIS Awareness (A) had a relationship with the change in
investor behaviour. The research concludes that the above independent variables
exhibit significant influence on investor behaviour. Key recommendations of
this study include the need for institutions managing CIS to provide clear,
detailed information about the risks and returns associated with their
investment products. Secondly, CIS operators ought to have increased awareness
campaigns to target potential investors through advertisements, social media
platforms, and community-based initiatives. Thirdly, policymakers should make
CIS accessible to underserved groups, including youths, women, and low-income
individuals, through targeted outreach and reduced entry barriers, this would
assist in driving financial inclusion.
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Pages:1-8
How to cite this article:
Nicholas Kabaso, Dr. Taonaziso Chowa "An assessment of the determinants of investor behaviour towards collective investment schemes in Zambia - A case study of ABC unit trust". International Journal of Management and Economics, Vol 7, Issue 2, 2025, Pages 1-8
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