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VOL. 7, ISSUE 2 (2025)
Mobile banking and growth of Jua Kali enterprises in Makueni county
Authors
Mutua Daniel Mutie, Josephat M Kiweu, Daniel Mwasa
Abstract
This study investigated the impact of mobile banking on the growth of
Jua Kali enterprises in Makueni County, Kenya. The target population comprised
2,350 registered Jua Kali enterprises, from which a stratified random sample of
342 respondents was selected. Primary quantitative data were collected using
structured questionnaires and analyzed through descriptive statistics and
inferential statistics. The findings showed that while mobile banking was
moderately integrated, with some enterprises deriving a substantial share of
their revenues from mobile banking platforms, its overall effect on growth was
positive though statistically insignificant (β = 0.011, p = 0.837). Among the
indicators, reduced cash-handling risks and consistent savings patterns
demonstrated relatively stronger practical importance in supporting business
resilience and financial stability. These results revealed that mobile banking
contributes to enterprise sustainability by enhancing liquidity management,
promoting savings culture, and lowering operational risks, although its direct
effect on revenue growth remains modest. The study concluded that mobile
banking serves as a vital financial infrastructure for informal enterprises,
such as the Jua Kali sector, and recommends improvements in digital
infrastructure, financial literacy, and tailored banking products to strengthen
its role in supporting the growth of Jua Kali enterprises.
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Pages:108-114
How to cite this article:
Mutua Daniel Mutie, Josephat M Kiweu, Daniel Mwasa "Mobile banking and growth of Jua Kali enterprises in Makueni county". International Journal of Management and Economics, Vol 7, Issue 2, 2025, Pages 108-114
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